EA’s Q1 2010 Earnings Call
Old (like 2 months old), but a few choice quotes:
“We’ve planned our launch windows better this year. As you know, we moved The Sims 3 into Q1 [2010] to give it the best chance of success.”
And:
“… the marketing metrics for a few of our titles are not as strong as we would like to see at this point. In order to improve this trajectory, we’ve decided to allocate some additional marketing dollars to these titles to better position them. We are making cost cuts in other parts of the business to fund these initiatives.”
(Must go. Need to wash marketing speak out of brain.)