EA now typically spends two or three times as much on marketing and advertising as it does on developing a game. That’s because advertising is critical to getting a game in the top ten rankings. If you have a $10 million game, don’t be surprised if the the TV advertising costs drive the ad budget to $30 million. If a $60 game yields revenue of $35 for EA, then (according to my math) the company has to sell 1.1 million copies just to break even.

I’d sure like to know how much it cost to develop The Sims 3, and exactly how much of that budget was spent on flashy billboards and product placements.

(Source)

I enjoyed TS3’s freedom from expansions while it lasted, but all good things come to an end. EA have announced the first TS3 expansion.

I am wholly, WHOLLY unimpressed with a single flaw in this game design.

From the press release:

"[Players will] discover new cities in China, France, and Egypt, and share new stories."

Why am I unimpressed?

Because using real countries is a freaking stupid idea.

I once called this sort of thing a rule of the Sims universe: it’s not Earth! It’s fiction! Suspension of disbelief matters – but obviously not to EA, where money comes ahead of creating a coherent, entertaining game. Did not one person designing this game speak up and point out the ridiculousness of using real country names? Maybe they didn’t want to lose their jobs.

See, the sensible angle would be to describe locations as “European”, “Eastern”, or “Egyptian” (whatever, it’s a dead civilization anyway.) These vacation towns already have unique names – why not market the game with those, like Bon Voyage did?

Seriously, are we to believe that there’s a Sim Taiwan/China and a Sim Israel/Palestine too?

Will these places have real-world languages (hell no), terrible accented gibberish (probably) or just the same Simlish we’re used to (most likely)?

Are the developers trying to shove pro-Yankee imperialism down our throats by having Sims governed by a Leader of the Free World?

Stupid, stupid, stupid. Just the fact that all these questions exist shatter my suspension of disbelief and will ruin any enjoyment I could probably get out of this expansion.

But don’t worry, I’ve got plenty more reasons to hate on World Adventures. The linear, mission-based stories turning the game into less and less of a Wrightian sandbox. The inevitable bugs. Being the harbinger of the upgrade cycle. Cultural stereotyping. My loathing of Vacation and Bon Voyage. The content-stripping (taking content out of the game to plump out future EPs/SPs/the Store).

And the neighbourhood editor that has yet to see the light of day and probably never will. Now that EA is on the expansion wagon, this is the kind of thing that will get pushed to the bottom of the pile and stay there, despite pre-release ‘representations’ that it would be out a few weeks after release.

Really, the editor is the one thing that I’m still ‘following’ TS3 for apart from modding because I will never get attached to premades and premade towns.

Anyway, I’ve never been in this camp before. Before I would eagerly look forward to new expansions. Actually with the Sims, it would be what ‘brought me back to the game’ after not playing it for some time. But I am not going to buy World Adventures. I have no interest in it at all.

TS3′s REAL core audience

“The Sims 3 is looking at 16-24 year-old PC players .. [it] has been developed from the ground up specifically against those consumer audiences.”

“it’s not just about appealing to the current Sims fans – they’re critically important, but we know we have to bring new consumers in too.”

So the people complaining about unnecessary changes, and who aren’t in this nicely-segmented age bracket or are ‘old consumers’, have a point. It’s not “developed against” them.

More below about the delay, social networking and kids, and the surprising use of the Internet to market games.

Intentional delays

When it comes to the reason for the June date, Arons replies, “Half strategy, half shifting.“. She gives the standard “more marketing” reason, adding that they intend to bring in new consumers (as quoted above).

She also talks about why EA went out with all these “trial experiences”: to bring in the “lapsed” flock who played TS2 when they were 12, but have probably moved on to KillBlow 3 and such games.

“A lot of what we’ve put significant effort into since we moved from February into June was creating trial experiences for new and lapsed players … “

Making kids buy stuff – I mean, network socially

“…what we’re leveraging on The Sims 3 in terms of social networking being a primary marketing vehicle – actually that’s not as appropriate for, say, young kids, but as we go into building up Littlest Pet Shop online, or any kind of kids online sites, we now know a lot more about social networking and how you dial it down for younger consumers.”

I think “dial it down” means “make it less obvious/offensive so we don’t end up on the news”. Parents should be concerned when they hear marketers talk about things being “primary marketing vehicles” for their children.

‘The online’

On marketing strategies:

“…with The Sims 3 (16-24 year old primary target) – those folks aren’t watching TV. Good luck there, they’re all Tivo-ing or watching online, so we had to go online. It’s probably one of the first marketing plans in EA where the online is more heavily weighted than television – and that’s an evolution. We have to spend a lot more time getting to this consumer group, that’s a lot harder to find than ever before.”

This is why they delayed it four months; because the core demographic is so hard to find! I’m a bit surprised that marketing mainly on the Internet is considered ‘novel’ for EA. In 2009.

Brilliant quote

“EA Play is less about “Let’s make a great game, because we know there’s a market out there.”"

OK, in the interest of fairness…

“It’s more about seeing that girls are really getting into gaming, younger and younger…So I’d say it was (sic) a consumer-centric approach that asks where the market opportunities are, and then goes about building the right titles and game experiences towards them.”

• “… we open up a whole bunch of the game to modders that I think will impress people. Not sure where this idea that [modding] was harder came from. Newer, yes, different yes but not harder.”
• “I assure you, there will be fully featured very large expansions.”
• “Similar to Sims 2, the new formats will start out hard and get easier as the team works with the modders and updates/releases tools.”
• “Meshes are at the high end of hard (as you would expect). I just went down and asked the (very tired) Sims 3 team leads. It is very high on their agenda.”
• “Making meshes to put in the game is not that hard, its getting everything to work perfectly throughout the game that is the tough part.”
• On availability of nude/no-censor mods: “Given the priorities of modders, learning the system, testing time, audience demand etc I would say ………. Day 1.”
  

That seems to confirm post-release tools (neighborhood editor FIRST please!) and technical support for modders.

Also, Rod Humble thinks Sims players are perverts. Aren’t we all? :)

http://bbs.thesims2.ea.com/community/bbs/messages.php?threadID=1b3acec347263a40b763308c4af2d0a2&directoryID;=225&startRow;=1&openItemID;=item.225,item.43,item.61,item.104,item.41,item.127,item.23

*Sigh* Will they ever learn…

I don’t know if I’ve expressed it elsewhere on this site, but I don’t like the whimsical nature of the TS3 careers. They should at least pay heed to the notion that the workplaces are visible, that the setting is a medium-size town/city, and that people in the real world don’t get paid for jobs that employers aren’t willing to pay them for. At least in TS2 the action happened offscreen. They could be a bit more imaginative with the settings.

Anyway, here’s my take on what was revealed career-wise.

“Rise through the medical ranks from an Organ Donor to a World-Renowned Surgeon”

In the Sims world surgeons are always superior to physicians and this hasn’t changed. Paid organ donation is technically ILLEGAL.

“Propel your Sim’s career from Paper Boy to Star News Anchor”

Newspaper + TV Station in the same workplace? How will they pull that off?

“Skyrocket your Sim from Latrine Cleaner to Astronaut with the Military Career”

Latrine Cleaner could bear to be a little less specific. Plus if the top job is Astronaut, why not make it a Space career instead? I though

“Take your Sim from a Podium Polisher to the Leader of the Free World”

Ahem. Podium Polisher? There’s like six results for that phrase on Google. Must be a job in high demand if you can get paid for it now. Also, world leaders don’t live in two-bit towns.

“Choose your Sim’s career path! Become a legendary Rock Star or a famous Orchestra Conductor”

Well it seems OK enough, but TS3 still seems to have Rock Guitar-ist Syndrome seeing as there are no ‘classical’ instruments.

“Pursue a career in Science and take your Sim from Test Subject to Mad Scientist”

Wow, exactly the same.

“Choose your Sim’s career path! Will your Sim be a Special Agent of [sic] a Forensic Analyst?”

Law Enforcement? Forensic Analyst sounds like more of a Science job, if your whole career background is in the police force.

“Take your Sim from Rabid Fan to a Sports Legend”

Do Fans get paid to be fans now? Does it depend on how rich and crappy your team is?

“Move your Sim up the corporate ladder from Coffee Courier to Power Broker”

Vagueness, vagueness…bring back the actual positions EA.

“Does your Sim have what it takes to become a Super Villain or Master Thief?”

Super villains??

“Take your Sim from a Kitchen Scullion to a Five-Star Chef”

Scullion = “A servant employed to do menial tasks in a kitchen.” (American Heritage Dictionary). Yes, I had to look up the precise meaning which does not bode well. Less obscure career titles would be appreciated.

Finally, WHERE IS EDUCATION??? We have heard nothing about it. Is it cut or something?