Premades and Precepts

There is a two-part interview with Russell Arons, VP of marketing for EA Play (so that’s what it’s called now) up on Gamesindustry.biz. I like to read these ‘industry sources’ because you often get a totally different perspective from what press releases and official previews tell you, such as…

TS3′s REAL core audience

“The Sims 3 is looking at 16-24 year-old PC players .. [it] has been developed from the ground up specifically against those consumer audiences.”

“it’s not just about appealing to the current Sims fans – they’re critically important, but we know we have to bring new consumers in too.”

So the people complaining about unnecessary changes, and who aren’t in this nicely-segmented age bracket or are ‘old consumers’, have a point. It’s not “developed against” them.

More below about the delay, social networking and kids, and the surprising use of the Internet to market games.

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Edit: If you’re looking for the careers in the full game, see this post

SimSocial, the so-called “free trial” of TS3 went live this weekend. I currently have horrendously slow internet but I did play it for about half an hour, and found the most interesting aspect of it the careers. We now have some information on career tracks that will probably make it into the final game! There’s probably a list elsewhere on the net, but here’s the one I’ve been compiling. As you may tell from the snarky comments, I’m not a big fan of them.

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